https://www.youtube.com/watch?v=OVnRcIXEqaU
The commercial that I chose to analyze for this assignment, is the AT&T Close to Home| It Can Wait commercial. It is a commercial that involves the lives of many different people. It starts off with a little boy counting cars and riding his bike, then switches off to a mother and daughter leaving home to run some errands. It also includes a man who had just been on the phone with his wife. Also includes a Latina who is taking care of an older man and she decides to go outside and water the plants. The Audience that this is aimed toward would be pretty much anyone with a cellphone.
I believe that the general purpose of this commercial is to get people more aware of the seriousness of being on your phone while driving. This commercial is also trying to show that texting and driving not only affects you but also those around you as well. I think AT&T did a good job with this commercial, and was able to change the perspective of people who use their phone while driving. This commercials main component is tragedy because it shows how it can affect the lives of those around you when you get into a car accident.
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