Speech Outline

Greeting

By show of hands how many of you own cellphones? Now, how many of you drive? Have any of you ever used your phone while driving? You don't have to answer that one with a show of hands but just think. I believe everyone has been in a car at least once when the person who is driving is also on their phone. It might have only been for a couple of seconds.

Thesis statement

AT&T is a cellphone company that provides cell service like any other company but with this commercial they in my eyes stood out more. In this commercial they didn't talk about the newest phone being released, but demonstrated something even more important. In this commercial AT&T went out of their way and decided to be different from all the other cellular providers and showed us the importance of paying attention while behind the wheel. A thing that many of us have forgotten to do since the invention of the cellphone.

Overview: Rhetorical Strategies:

-Context & Audience: To get people to stop using their phones while driving, for anyone who drives or has a phone that can encourage others to not use it while driving.
-Setting: A town that that connects all of these people to this one scenario.

Main Idea 1

The use of tragedy to show the lives of the ones impacted by the scene.

Main Idea 2

The use of Pathos in this commercial because it evokes sadness. It is a commercial that tells a story and brings the emotion of sadness.

Main Idea 3

Talk about the awareness drivers need to have while behind the wheel.

Main Idea 4

The aftermath of it all and who these accidents can affect

Conclusion

Summary

As stated in the previous main points, by the actions that occurred in this advertisement, many of the things you do behind the wheel can affect those around you as well.

Thesis Statement

While watching this advertisement for AT&T "Close to Home | It can wait" commercial it made me realize that our society is becoming so attached to our phones that we don't even think about our safety or the safety of others while driving. Although this commercial had a lot of seriousness, I believe it wasn't the kind that bored away the audience but one that got their attention instead.

Closer

The main purpose for this commercial was not to advertise and say that this company provided the best service, it was an eye opening commercial that company might think it could help minimize the usage of cellular devices behind the wheel since they sell those cellular devices themselves. By doing this they want to make the roads safer for everyone in and outside of their vehicles.